Cold outreach playbooks by industry
30 dedicated playbooks. The buyer prompt set, deliverability constraints, and reply patterns differ sharply across verticals; each page names the prompts buyers actually use, the channels that convert, and what a 90-day OnyxSend engagement looks like.
Accounting & Finance ServicesAccounting and finance firms compete for a narrow slice of decision-makers: CFOs, controllers, heads of FP&A, and owner-operators who get piAdTech & MarTechAdTech and MarTech buyers, DSP leads, agency heads, CDP evaluators, are getting 50+ cold emails a week. Generic outreach dies in that inbox.Automotive DealershipsAutomotive dealerships buy software, services, and technology year-round, but general managers, GSMs, and F&I directors are buried in vendorBusiness ConsultingBusiness consulting firms live and die on pipeline. New engagements don't walk in the door; they come from systematic outreach to the right Commercial Real EstateCommercial real estate moves on relationships, but relationships still start with a cold message. Brokers, capital markets teams, and propteConstruction & ContractingConstruction sales cycles are long, buyer relationships are local, and most reps waste hours chasing leads that never convert. OnyxSend chanCybersecurityCybersecurity buyers are flooded with vendor pitches and trained to ignore generic cold email. CISOs, security directors, and IT managers buData & AnalyticsData and analytics companies sell to technical buyers who ignore generic outreach. Your prospects, whether they are data engineering leads, EcommerceSelling to ecommerce brands is a volume game with a precision problem. Shopify merchants, DTC founders, and marketplace operators get pitcheEducation & EdTechEdTech companies sell into one of the most fragmented buying landscapes in B2B, from K-12 district administrators and curriculum directors tFitness & WellnessFitness and wellness is a fragmented B2B market. Gym software vendors, supplement brands, equipment distributors, corporate wellness platforHealthcare ITHealthcare IT sales cycles are long, buying committees are large, and decision-makers, CIOs, VPs of IT, and digital health directors, are boHealthcare & Medical PracticesHealthcare practices and medtech vendors operate in a gatekeeper-heavy buying environment where reaching the right decision-maker requires pHome ServicesHome services businesses win commercial contracts through relationships, but building those at scale requires a systematic outreach engine. HR TechHR Tech is one of the most crowded B2B SaaS verticals on the market. Your buyers, CHROs, VPs of People, and HR Directors, are pitched by dozInsuranceInsurance sales is a relationship game, but relationships start with conversations, and conversations start with outreach. OnyxSend gives inIT Services & MSPsIT services firms and MSPs compete for the same pool of SMB and mid-market prospects, and most are doing it with generic cold emails that laLegal ServicesLegal services buyers, including managing partners, general counsels, and legal ops leaders, rarely respond to generic cold outreach. They rLogistics & Supply ChainLogistics and supply chain buyers are hard to reach. VP-level procurement leads, operations managers at 3PLs, freight brokers, and carrier nManufacturingManufacturing buyers screen cold outreach harder than almost any other vertical. Procurement managers, plant directors, and VP-level operatiMarketing AgenciesMarketing agencies run on new business. But most founders spend more time delivering client work than building the pipeline that funds next Media & PublishingMedia and publishing companies, from trade titles and newsletter operators to podcast networks and digital magazines, sell ad inventory, spoMortgage & LendingMortgage and lending is a relationship-driven business, but most originators and lenders still rely on referrals and manual follow-up to filNonprofit & FundraisingDevelopment teams at nonprofits run on relationship capital, but most still prospect manually, burning hours on LinkedIn and spreadsheets wiRecruiting & StaffingRecruiting and staffing firms live and die by pipeline velocity. Every open req is a race against competing agencies, in-house TA teams, andResidential Real EstateResidential real estate runs on relationships, but building a consistent pipeline of qualified agent, broker, team lead, and mortgage partneSaaSSaaS sales cycles run on qualified pipeline. But most SDR motions waste hours on manual prospecting, generic sequences, and deliverability fSolar & Renewable EnergySolar and renewable energy sales cycles are long, stakeholders are many, and gatekeepers are everywhere. Commercial and industrial solar deaTravel & HospitalityTravel and hospitality runs on relationships, but your SDR team is still spray-and-pray cold emailing hotel groups, OTAs, and corporate travWealth Management & Financial AdvisorsWealth managers and RIAs live and die by their pipeline, but most firms still rely on referrals and manual outreach that does not scale. Ony
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