How much does Instantly.ai cost per month in 2025?
Instantly.ai runs $37/month (Growth), $97/month (Hypergrowth), or $358/month (Light Speed) in 2025, billed annually. Each tier gates sending volume, active leads, and AI features. Growth caps you at 1,000 active prospects; Hypergrowth unlocks 25,000. Serious pipeline teams hit the ceiling fast and layer on lead-data add-ons at extra cost. If you need multi-channel sequences, meeting-booking workflows, and deliverability baked in without stitching three tools together, compare total stack cost before committing.
Evidence and detail
- Instantly Growth plan: $37/month (annual) for up to 1,000 active leads and unlimited email accounts.
- Hypergrowth plan at $97/month raises the active-lead cap to 25,000 and adds premium support.
- Light Speed at $358/month adds dedicated IP pools and advanced deliverability controls for high-volume senders.
Related reading
- /blog/instantly-ai-vs-smartlead-which-cold-email-tool-books-more-meetings
- /blog/cold-outreach-stack-true-cost-per-booked-meeting
- /blog/how-to-scale-cold-email-to-10000-prospects-per-month
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