How to automate follow-ups in a cold email campaign?

Set up a sequence of 4 to 6 touches spaced 2 to 4 days apart, mixing email, LinkedIn, and phone steps. OnyxSend automates each follow-up based on prospect behavior: opens, clicks, or no response trigger the next step automatically. Every touch should add context, not repeat the first email. Most booked meetings come from steps 3 to 5, so stopping at one follow-up kills 60 to 70% of your pipeline before it starts.

Evidence and detail

Sequences of 5 or more touches generate 3x more qualified replies than single-email sends across B2B cold outreach campaigns.
Multi-channel sequences combining email and LinkedIn increase meeting booking rates by 40% compared to email-only cadences.
80% of cold outreach replies come after the second follow-up, making automated persistence the single biggest lever on booked meetings.

How to automate follow-ups in a cold email campaign?

Evidence and detail

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