How to avoid spam filters when sending cold emails?
Warm your sending domain for at least 3 weeks before launching sequences, keep daily send volume under 50 per mailbox, and authenticate every domain with SPF, DKIM, and DMARC before touching a single prospect. Use plain-text or minimal-HTML emails, personalise the first line for each prospect, and keep your list clean: bounce rates above 3% will tank your sender score fast. OnyxSend handles warmup, authentication checks, and bounce scrubbing automatically so your pipeline stays full and your domain stays out of the junk folder.
Evidence and detail
- Domains with SPF, DKIM, and DMARC configured see inbox placement rates 34% higher than unauthenticated senders (Validity 2024).
- Personalised first lines reduce spam-filter scoring and lift reply rates by up to 2x compared to generic openers (Woodpecker 2024).
- Lists scrubbed before each sequence send keep hard-bounce rates below 1%, the threshold most major ESPs use to flag bulk senders.
Related reading
- /blog/cold-email-domain-warmup-guide
- /blog/spf-dkim-dmarc-setup-for-cold-outreach
- /blog/how-to-improve-cold-email-reply-rates
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