How to track cold email open rates and reply rates?
Track open rates via pixel-based tracking embedded in every email; track reply rates by monitoring inbound responses against total sent per sequence. In OnyxSend, your sequence dashboard shows open rate, reply rate, and positive-reply rate per step, per campaign, and per prospect segment. Aim for 40-60% open rates on well-warmed domains and 8-15% reply rates on tightly targeted lists of 500-2000 prospects per month. Low opens signal deliverability issues; low replies signal messaging or targeting gaps.
Evidence and detail
- Sequences with step-level open and reply tracking let you pinpoint which touchpoint in a 5-7 step sequence drives the most responses.
- Separating total reply rate from positive reply rate shows true pipeline conversion, not just noise from out-of-office or unsubscribe replies.
- Monitoring open rates by sending domain and inbox rotation catches deliverability degradation before it kills booked-meeting volume.
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