How to write cold email sequences that get replies?
Start with a single pain point you can prove you understand, not a feature pitch. A 5-step sequence works: day 1 cold open, day 3 value add, day 7 case study, day 12 direct ask, day 16 breakup. Keep subjects under 6 words, bodies under 80 words, and one CTA per email. Prospects who hit all 5 touches with a personalized first line convert at 3 to 5x the rate of one-shot blasts. OnyxSend automates this across 500 to 2,000 prospects per month without tanking deliverability.
Evidence and detail
- Sequences with 4 or more touches generate 2x the reply rate of single-email sends across B2B cold outreach campaigns.
- Personalized first lines tied to prospect research, job changes or company news lift open-to-reply conversion by 38% on average.
- Sending from warmed domains with DMARC, SPF and DKIM aligned keeps inbox placement above 90% versus landing in spam for un-authenticated senders.
Related reading
- /blog/cold-email-subject-lines-that-get-opened
- /blog/how-to-build-a-prospect-list-for-outbound
- /blog/multi-channel-outreach-email-plus-linkedin
- /blog/cold-email-deliverability-checklist
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