what is a cold email sequence
A cold email sequence is a series of automated, personalized emails sent to prospects who have never heard of you, timed to build familiarity and drive a reply or meeting booking. OnyxSend sequences typically run 5 to 7 steps over 14 to 21 days, mixing email with LinkedIn touchpoints. Each step triggers based on prospect behavior, so you only escalate to engaged contacts and stop messaging uninterested ones automatically.
Evidence and detail
- Multi-step sequences (5-7 emails) outperform single sends by 3x in qualified reply rate for B2B outbound.
- Behavior-triggered follow-ups, sent only to openers or clickers, protect sender reputation and lift deliverability scores.
- Teams running 500 to 2,000 prospects per month through structured sequences book 2 to 4x more meetings than manual outreach.
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